"2020 cross-border electricity supplier development report" recently released, to the sea enterprises to grasp the opportunity of the direction. Companies with efficient management and operation capabilities can take this opportunity to open up the overseas e-commerce consumer market, overcome difficulties, and achieve secondary growth.

According to statistics, the scale of China's cross-border e-commerce market in 2019 has exceeded 10 trillion yuan, accounting for 33.29 of China's total import and export value of 31.54 trillion yuan in that year; in 2019, imports and exports through the customs cross-border e-commerce management platform were 186.21 billion billion yuan, an increase of 38.3 percent over the same period last year, and the average growth rate in 2016-2019 exceeded 50%. Affected by the new coronary pneumonia epidemic, foreign trade import and export downturn in 2020, to the third quarter to achieve from negative to positive, while cross-border e-commerce import and export is against the market growth, the first three quarters of the customs cross-border e-commerce supervision platform import and export 187.39 billion yuan, has exceeded last year, a significant increase of 52.8 percent, for foreign trade import and export stability to make outstanding contributions.

The report shows that although Europe and the United States are still the most important markets for cross-border e-commerce, ASEAN has become my country's largest trading partner, and nearly 40% of companies have entered Southeast Asia, surpassing Japan, South Korea and Russia. In addition, less than 20% of enterprises enter markets such as Africa, Latin America and the Middle East, and there will be great room for expansion in the future.

The person in charge of Yibang think tank said that compared with the high concentration of China's e-commerce platforms, the concentration of e-commerce in overseas markets is generally low, the cross-border industry pattern is relatively scattered, and there is a certain space for competition in long tail platforms and independent stations. Under the further impetus of the new coronary pneumonia epidemic, cross-border e-commerce has entered the three-dimensional channel layout stage, many enterprises have opened independent stations or are planning to establish independent stations. Compared with third-party platforms, cross-border e-commerce independent stations have outstanding advantages in autonomy and growth. They have become an important channel for companies to break the business ceiling or expand new markets. More and more export sellers are turning their attention to independent stations.

"In the future, branding has become an important way out for cross-border enterprises. With the deepening of cross-border industry development, low-level homogenization competition is difficult to sustain, while branding has become a recognized way out for the industry with its autonomy and premium capacity. According to the General Administration of Customs, China's exports of self-owned brand goods were 2.9 trillion billion yuan in 2019, an increase of 12%, accounting for nearly 17% of the total export value, up 1.1 percentage points from 2018." The person in charge of Yibang think tank said, however, at present, the branding of cross-border enterprises is still facing difficulties, such as lack of brand awareness and operational ability, the habit of OEM mode to solidify short-term profit thinking, the prevalence of fake and inferior products, the promotion of bad money to drive out good money, serious homogenization competition in the industry, limited design ability, and lack of high-end and core technologies.

The report points out that cross-border e-commerce has gone through the era of extensive operation, and innovative marketing methods will occupy a greater weight in the survival and development of enterprises in the future. In addition to the conventional marketing promotion and optimization methods in the industry, intelligence and socialization have become two new trends in the field of cross-border e-commerce marketing in recent years.

With the help of big data and intelligent algorithms, marketing decisions and marketing processes can be automated, making it possible to automate advertising generation and optimization, integrated intelligent advertising delivery, and automated customer service operations. Intelligent marketing can meet the user's full-time, global and full-scene consumption experience, greatly speeding up the consumer purchase decision-making process, but also enhance the user life cycle value, so cross-border e-commerce is developing in the direction of intelligence.

Li Jinling, CEO of Zhuozhi cross-border e-commerce, said that in the early days of cross-border e-commerce, cross-border e-commerce relied on a centralized platform to quickly gather traffic. Products selling large-scale products can form high turnover very quickly, solving the problem of the platform from 0 to 1, but it is difficult to obtain sustained increment and profit in the later period. At this time, the advantages brought by social e-commerce through trust relationship and social fission are quickly reflected-the trust and information dissemination of social group or fan effect can bring high gross profit and high added value to products, and solve the problems of sustainable profit and traffic acquisition of cross-border e-commerce in the later development.